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Google Ads Video Professional Assessment Exam Sample Questions (Q35-Q40):

NEW QUESTION # 35
A company is looking to grow consideration of their products in their potential customers' purchase cycles.
Why is a Google Video campaign an appropriate method to meet their goals?

A. Because online video lets consumers browse large product and service inventories they may want to purchase form.
B. Because consumers use online video to seek out the best deals on specific products and services.
C. Because online video lets consumers quickly compare similar businesses at once.
D. Because consumers use online video for information gathering before making a purchase.

Answer: D

Explanation:
C: Because consumers use online video for information gathering before making a purchase.
Video is a powerful medium for educating and informing potential customers about products and services.
This is crucial for the consideration phase of the purchase cycle.
Options A, B, and D are valid uses of online video, but information gathering is most directly related to consideration.

NEW QUESTION # 36
A florist chain is looking to generate as much awareness as they can before their special roses go into bloom.
They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using
"Brand awareness and reach" as the campaign goal. Which budget type should the florist chain use, and why?

A. 'Campaign total,' because Google Ads will spend their total budget faster than daily will.
B. 'Campaign total,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.
C. 'Daily,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.
D. 'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will.

Answer: D

Explanation:
B: 'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will:Using a daily budget allows Google Ads to spend your budget more aggressively each day, maximizing impressions within the limited timeframe.
A campaign total budget will try to distribute the budget evenly, which is not ideal for a short, high-impact campaign.

NEW QUESTION # 37
An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on. What's a valid way for them to determine the tCPM for the business new Video campaign?

A. Decide on the highest amount they're willing to pay for this campaign
B. Use the estimate in the traffic estimator during campaign setup.
C. Slightly inflate the estimate in the traffic estimator during campaign setup.
D. Slightly inflate the average amount the account manager is willing to bid for this campaign.

Answer: A

Explanation:
D: Decide on the highest amount they're willing to pay for this campaign.
The tCPM bid should reflect the maximum amount the advertiser is willing to pay for 1,000 impressions.
It should be based on the value of reaching the target audience and the campaign's budget.
Traffic estimators can be useful, but the final decision should be based on the advertiser's maximum willingness to pay.

NEW QUESTION # 38
If you want to run a Video action campaign that reaches customers who already searched for specific keywords on Google Search, which audience solution should you use?

A. Demographics and Detailed Demographics
B. Customer Match
C. Custom Audiences
D. In-Market Audiences

Answer: C

Explanation:
A: Custom Audiences:
Custom Audiences allow you to target users based on their past search activity on Google.
This is perfect for reaching customers who have already shown interest in specific keywords.
In-Market audiences target broad purchase intent, not specific search terms.

NEW QUESTION # 39
A Google Video campaign with "brand awareness and reach" selected as the campaign goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy. How does that benefit the campaign?

A. By optimizing bids to put the campaign's message in front of as many relevant people as possible.
B. By creating as many impressions as possible in line with the tCPM.
C. By analyzing historical feedback and making adjustments to bids based on performance signals.
D. By acquiring as many clicks as possible according to the daily budget that's been set.

Answer: A

Explanation:
A: By optimizing bids to put the campaign's message in front of as many relevant people as possible.
Target CPM (tCPM) bidding optimizes bids to maximize reach within the target cost per thousand impressions.
This ensures the campaign reaches a broad audience relevant to the brand awareness goal.
Options B, C, and D describe other bidding strategies or benefits.

NEW QUESTION # 40
......

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Exam Google-Ads-Video Experience - Valid Google-Ads-Video Test Topics

TOP Exam Google-Ads-Video Experience 100% Pass | High-quality Valid Google Ads Video Professional Assessment Exam Test Topics Pass for sure

Google Ads Video Professional Assessment Exam Sample Questions (Q35-Q40):

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